LE Strategies is an industry leading business development and marketing firm known for applying creative and effective strategies for maximum growth.
We help our clients define their goals, tactically plan and execute seamless initiatives to become leaders in their market.
Whether your organization is evolving or new to the industry, we work with healthcare-based businesses and organizations of all sizes to define their purpose, elevate their voice, and expand their target markets.
Liz Ellwood’s journey epitomizes resilience, compassion, and a relentless commitment to positive change. Liz is an Ottawa based marketing and business development professional with over 18 years of experience in establishing and growing businesses focused on improving the health journey and experience for patients.
Her passion for healthcare stems from real life experience. Liz’s life took an unexpected turn at age 24 when she was diagnosed with cervical cancer, leading her to become a multifaceted entrepreneur and advocate. In the wake of her battle with cancer, Liz founded Fertile Future, a national charity supporting cancer patients in preserving fertility. To date, close to 1000 fellow cancer patients have found hope and funding through this initiative.
After her own journey to motherhood, Liz founded Fertility Match, one of Canada’s largest egg donation and surrogacy agencies. In doing so, she used her experience to bring a new level or professionalism as well as best in class medical practices to the increasingly vital fertility and third-party reproduction industry, emphasizing her dedication and passion for safely creating families of all kinds across Canada.
Diversifying her endeavors, Liz is also the owner of several Maverick’s Donut Company locations in the Ottawa area. Beyond serving delectable treats, these establishments embody community, joy, and the entrepreneurial spirit that defines Liz’s approach to business.
A relentless advocate for women’s health, Liz lives and breathes empowering women to take charge of their healthcare and overall well-being through speaking engagements, awareness campaigns, and community initiatives. Highlights include being named one of Chatelaine Magazine’s Top 5 Women Changing the Face of Canadian Healthcare, Ottawa’s Top 40 Under 40, and being formally recognized for her Excellence and Commitment to the Oncology and Fertility Fields Canada.
Above all, Liz the mother of an incredible daughter, exemplifying her resilience, determination, and commitment to building families against all odds. Leveraging her expertise, she works as a respected marketing and business development consultant, contributing insights to organizations striving to make a meaningful impact in their respective industries.
